We have clients coming up and asking us to design a website for them that is exclusive...that will drive sales high...that will have great visibility...that will stand apart from the competition.
But most of the clients dont have the time or the patience to sit and discuss or brainstorm on the process to create the best. We send them a questionnaire so that at least gets both the teams in the right direction and lends a focus to the project. Most clients don't do the exercise. Some fill up a few questions and get fed up.
Only a few work along with us scheduling discussions daily as we build up the creative base and draft the content lines and design outlines. Its nice to work with them since the excitement is maintained and mistakes are corrected and ironed out at the start.
Creating a website is not a one day affair. It takes a lot of pain and research. Especially on a media that is so dynamic and changing everyday. Software changes, social media change, target change, platforms and shopping carts and reach and versions...they all change. The speed at which a site loads is very important since clients get bored fast.
We advise clients to keep the site light, use less images, and plain BG's. We can design elegance without too much heavy stuff on the pages. We must.
Also its important to devise a social media strategy. Just like you would use media planning on advertisements, websites need social media. Search Engines have too much to feed on and we need to know how to devise and create solutions to make it friendly for searches.
Ask yourself why would you want a website?
Ask yourself what use is a site if it cannot be reached?
Go beyond the usual and market your website with speed and reach. All you need is some research and creative ideas.
But most of the clients dont have the time or the patience to sit and discuss or brainstorm on the process to create the best. We send them a questionnaire so that at least gets both the teams in the right direction and lends a focus to the project. Most clients don't do the exercise. Some fill up a few questions and get fed up.
Only a few work along with us scheduling discussions daily as we build up the creative base and draft the content lines and design outlines. Its nice to work with them since the excitement is maintained and mistakes are corrected and ironed out at the start.
Creating a website is not a one day affair. It takes a lot of pain and research. Especially on a media that is so dynamic and changing everyday. Software changes, social media change, target change, platforms and shopping carts and reach and versions...they all change. The speed at which a site loads is very important since clients get bored fast.
We advise clients to keep the site light, use less images, and plain BG's. We can design elegance without too much heavy stuff on the pages. We must.
Also its important to devise a social media strategy. Just like you would use media planning on advertisements, websites need social media. Search Engines have too much to feed on and we need to know how to devise and create solutions to make it friendly for searches.
Ask yourself why would you want a website?
Ask yourself what use is a site if it cannot be reached?
Go beyond the usual and market your website with speed and reach. All you need is some research and creative ideas.
